PASADENA, CALIF. – November 24, 2008 – Perfect Market, Inc., a marketing services firm for publishers that specializes in "lighting up" underutilized content and creating additional revenue from these assets, announced today that its CTO, Dr. Jay Budzik, has been appointed by Illinois Governor Rod Blagojevich to the Illinois Mathematics and Science Academy (IMSA) Board of Trustees. Budzik is a 1995 graduate of the Aurora, IL-based school which has taught the likes of YouTube founder Steve Chen and Yelp.com founder Russel Simmons since opening its doors in 1982.

Dr. Budzik has over a decade of unstructured information processing, product development, and intellectual property management experience and has presented his research to numerous groups including Ford Motor Company, the MIT Media Lab, the International Conference on Intelligent User Interfaces and the American Society for Information Science. As an IMSA student (1993-1995), Budzik evaluated the first web server and browser tools for UNIX platforms at Fermi National Accelerator Laboratory.

Dr. Max McGee, president of IMSA, said Budzik will be a tremendous asset on the Board because of his knowledge of IMSA and his professional skills and networks. "Jay has keen insights, a passion for research and entrepreneurship, and a strong commitment to IMSA and the students and teachers we serve," McGee said. "The Governor has made an excellent appointment."

The internationally recognized IMSA develops creative, ethical leaders in science, technology, engineering and mathematics. As a teaching and learning laboratory created by the State of Illinois, IMSA enrolls academically talented Illinois students (grades 10-12) in its advanced, residential college preparatory program, and it serves thousands of educators and students in Illinois and beyond through innovative instructional programs that foster imagination and inquiry. IMSA also advances education through research, groundbreaking ventures and strategic partnerships. (www.imsa.edu)

"IMSA has been a tremendous influence on me both personally and professionally," Budzik said. "As an alumnus, scientist, and entrepreneur, I am a true believer in the many benefits this important institution brings to Illinois, our nation and the world," he said. "It is a great honor to be appointed to its board, and I am thrilled to help IMSA advance its mission to nurture the next generation of innovators in science, technology, engineering and mathematics."

Prior to joining Perfect Market, Budzik was Founder and Chief Technology Officer at Media River, Inc. where he led the company's research and development efforts and filed 13 patent applications to protect his inventions. Budzik has also served as the director of software development at Northwestern University's Center for Technology Commercialization and as a research assistant in its Intelligent Information Laboratory. Dr. Budzik holds a B.S. with both general honors and honors in computer science from The College of The University of Chicago, and holds a Ph.D. in computer science from Northwestern University, where he was a Presidential Fellow.

About Perfect Market, Inc.
Perfect Market, Inc. is a marketing services company that helps online publishers monetize their large libraries of archived content with little or no risk to the publisher. The company applies proprietary processes to this problem, including cutting edge economics, natural language and machine learning algorithms. The Perfect Market solution fully complements existing Search Engine Optimization (SEO) and Search Engine Marketing (SEM) programs by delivering underutilized web archives to end-users and advertisers. By bringing to light valuable content that might not otherwise be found, Perfect Market improves the search experience for end-users, provides targeted impressions to advertisers and brings new revenue to the publisher's bottom line. Lead investors include Idealab, Trinity Ventures, Rustic Canyon and Square 1 Bank. Perfect Market, a network company of Idealab, builds on Idealab's achievements in the search industry such as its creation of the paid search model through Overture Services, acquired by Yahoo! in 2003. Perfect Market, Inc. is based in Pasadena, CA. Additional information may be found at www.perfectmarket.com.

Stephan West
Idealab for Perfect Market
(626) 685-4934
stephan@idealab.com

Perfect Market is a trademark of Perfect Market, Inc.
All other trademarks and registered trademarks are the property of their respective owners.
© 2008 All rights reserved.