ALTADENA, California – July 15, 2009 – Perfect Market Inc., provider of an innovative technology solution that helps publishers create value from their online content, has appointed Tim Ruder to the position of Chief Revenue Officer. Ruder has worked in Internet publishing since 1995, when he joined the staff at Washingtonpost.Newsweek Interactive (WPNI), playing pivotal role in the launch, growth and powerful market position of their online properties (washingtonpost.com, Slate, Newsweek.com).

"Tim brings to Perfect Market in-depth experience in Internet media, having been involved in everything from business planning and development, market research, consumer advertising, and communications," said Julie Schoenfeld, President and CEO of Perfect Market. "He is a respected leader in the industry. His knowledge of the intricacies of new media make him an asset to both Perfect Market and our clients as we seek to provide them with innovative ways to maximize the value of their content."

Ruder began his career in 1989 at the Washington Post Company. Over the course of his tenure with the Washington Post, Ruder was involved in roles ranging from marketing and sales to business development and operation. As local Vice President, Ruder oversaw the company's regional market strategy and his success in this position led to his promotion to Vice President, Marketing. Under his leadership, washingtonpost.com grew to have the highest reach of any local site in its market and was recognized with a number of industry awards. In 2008 Ruder brought his expertise to the LA Times and successfully doubled their audience.

Ruder received his BA from Purdue University and holds an MBA from George Mason University.

About Perfect Market, Inc.
Perfect Market, Inc. helps publishers create additional value from their online content with little effort and no risk. Perfect Market, a spin out of Idealab, builds on Idealab's achievements in the search industry such as its creation of the paid search model through Overture Services, acquired by Yahoo! in 2003. Perfect Market, Inc. is based in Altadena, CA. For more information, visit www.perfectmarket.com and follow us on Twitter: twitter.com/perfectmarket and LinkedIn: linkedin.com/companies/perfect-market.

Rob Wyse
212-920-1470
robw@perfectmarket.com

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