ALTADENA, CALIF. – March 1, 2010 – Perfect Market, Inc. has appointed new media executive Robertson Barrett to the newly created position of Chief Strategy Officer. Barrett brings to Perfect Market more than 14 years' experience managing online ventures, including senior positions at Tribune Interactive, Time Inc. (time.com), Disney (abcnews.com), and Primedia, Inc. (Channel One Interactive).

"Rob's proven ability to drive revenue for interactive properties makes him a tremendous asset for online publishers seeking to unlock the value of their large content libraries by better serving all users," said Julie Schoenfeld, President and CEO of Perfect Market.

"In my experience, online publishers make money from just a small fraction of their valuable content," said Barrett. "Perfect Market has a unique way of solving this problem where everyone wins – publishers, ad networks and users seeking targeted content."

Barrett most recently was Executive Vice-President of Tribune Interactive, where he managed the operations and strategic development of online properties in 40 U.S. markets, including latimes.com, chicagotribune.com, baltimoresun.com, and all Tribune news, entertainment and TV sites. He also was previously Vice-President and General Manager of the FeedRoom Inc., an Internet news venture backed by NBC, where he oversaw the development of video-on-demand for NBC, Tribune Company, CBS and local station groups. Barrett began his career as a staff writer for the News & Observer of Raleigh, North Carolina.

Barrett holds a BA from Duke University and a Masters from Harvard University.

About Perfect Market, Inc. Perfect Market, Inc. helps publishers create additional value from their online content with little effort and no risk. Perfect Market, a network company of Idealab, builds on Idealab's achievements in the search industry such as its creation of the paid search model through Overture Services, acquired by Yahoo! in 2003. Perfect Market, Inc. is based in Altadena, CA. For more information, visit www.perfectmarket.com and follow us on Twitter: twitter.com/perfectmarket and LinkedIn: linkedin.com/companies/perfect-market.

Rob Wyse
212-920-1470
robw@perfectmarket.com

Perfect Market is a trademark of Perfect Market, Inc.
All other trademarks and registered trademarks are the property of their respective owners.
© 2010 All rights reserved.