ALTADENA, CALIF. – March 8, 2010 – Perfect Market, Inc. announced today that President and CEO Julie Schoenfeld has been appointed a judge for the Ernst & Young Entrepreneur of the Year® 2010 Awards in the Greater Los Angeles area. The serial entrepreneur will add her startup expertise to a panel of independent judges from local businesses, civic organizations and academia for the second year in a row.

Ernst & Young's Entrepreneur of the Year Award®, considered the world's most prestigious prize for entrepreneurs, honors successful business innovators in more than 135 cities in 50 countries.

"I am honored to be selected as a judge again this year," said Schoenfeld. "Last year's winners were an incredibly accomplished group, and I am looking forward to learning more about the 2010 nominees. Anyone who earns this kind of recognition from E&Y is already a winner."

Perfect Market is the provider of an innovative technology solution that helps publishers create value from their online content. The company announced last week that it has raised $6 million from a group of investors led by Tribune Company, one of the country's leading multimedia companies. Prior to joining Perfect Market, Schoenfeld was a founding member of two other successful startups: OEwaves, Inc. and Net Effect Systems, Inc., which was sold to Ask Jeeves.com for over $288 million.

About Ernst & Young
Ernst & Young is a global leader in assurance, tax, transaction and advisory services. Worldwide, our 144,000 people are united by our shared values and an unwavering commitment to quality. We make a difference by helping our people, our clients and our wider communities achieve their potential. For more information, please visit www.ey.com. Ernst & Young refers to the global organization of member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young LLP is a client-serving member firm of Ernst & Young Global Limited located in the U.S. For more information on Ernst & Young's Entrepreneur of the Year Award® please visit http://www.ey.com/US/en/About-us/Entrepreneur-Of-The-Year.

About Perfect Market, Inc.
Perfect Market, Inc. helps publishers create additional value from their online content with little effort and no risk. Perfect Market, a spin out of Idealab, builds on Idealab's achievements in the search industry such as its creation of the paid search model through Overture Services, acquired by Yahoo! in 2003. Perfect Market, Inc. is based in Altadena, CA. For more information, visit www.perfectmarket.com and follow us on Twitter: twitter.com/perfectmarket and LinkedIn: linkedin.com/companies/perfect-market.

Rob Wyse
212-920-1470
robw@perfectmarket.com

Sandra Feldner Vandergriff
Ernst & Young
213-977-3253
sandra.feldnervandergriff@ey.com

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