ALTADENA, CALIF. – (BUSINESS WIRE) April 9, 2010 – An analysis of the top 100 trafficked "News and Media" and the top 100 "Blogging" sites concluded that websites that start with an offline brand generate more than 50 times more revenue than websites that do not have this head start. The analysis was conducted by Stephen Walker, Managing Director of Perfect Market Analytics, a service of Perfect Market, Inc., and is available at http://www.perfectmarket.com/analytics/?p=3.
In arriving at his conclusion, Walker used data from Compete.com to compare the monthly page views and the revenue per thousand page impressions of a population of websites that started with an offline brand with a population of websites that did not.

Said Walker, "The difference in performance was dramatic. Companies with major brands have an advantage in driving traffic, but they have an even greater one when it comes to monetizing traffic. The advantage in revenue is driven both by eyeballs — six times as much traffic — and monetization — 10 times higher revenue per thousands of page impressions.

"This suggests that major media companies fortunate enough to have this head start should be careful to nurture and protect their brands on the online world," added Walker.

About Perfect Market, Inc.
Perfect Market, Inc. helps publishers create additional value from their online content with little effort and no risk. Perfect Market, a spin out of Idealab, builds on Idealab's achievements in the search industry such as its creation of the paid search model through Overture Services, acquired by Yahoo! in 2003. Perfect Market, Inc. is based in Altadena, CA. For more information, visit www.perfectmarket.com and follow us on Twitter: twitter.com/perfectmarket and LinkedIn: linkedin.com/companies/perfect-market.

Lee Glandorf
617-680-0468
Lee@perfect-market.com

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